Nestle has won a trademark lawsuit against Cadbury over their rights to KitKat chocolate bar’s four-fingered and three-dimensional shape.
KitKat’s shape was registered by Nestle in 2006. Cadbury applied to invalidate the registration shortly thereafter, claiming that a trait as general as a product’s shape could not be trademarked, The Huff Post reports.
In addition to Cadbury’s famous Creme Eggs, the company sells KitKat-like products, such as Crispello, a chocolate bar with a “creamy centre, wrapped in a delicate crispy shell, covered with a delicious layer of Cadbury chocolate.”
According to the report, Cadbury initially won its appeal, but the decision has since been overturned in Nestle’s favour.