The company through its ‘Brand Tour’ covering 12 locations in India is seeking to offer ‘Mercedes-Benz experience’ to prospective buyers in Tier II and Tier III cities, where it doesn’t have a direct presence.
“Brand Tour is a curated plan that aims to unlock the market potential within smaller but faster growing towns and cities of India,” Mercedes-Benz India Managing Director and CEO Roland Folger said in a statement.
He further said, from the company’s diverse market experience, it is confident that the initiative would help it “reach to newer customers”, making the brand even more accessible “to those who are creating the next growth story for India in these markets“.
Mercedes-Benz brand tour started in early October from Jalgaon, Agra, Salem and will travel to nine more cities -- before the end of 2017.
Through the initiative the company is looking to “provide the customers in these markets, who do not have easy access to a Mercedes-Benz showroom in their vicinity, a unique platform to experience a luxury marquee like Mercedes- Benz“.
