Small growers in the tea growing states, value-addition efforts, innovative packaging and tea start-ups, figure high in the list of categories for which awards of excellence are being instituted by the Tea Board.
In a new initiative to “recognise excellence in Indian tea,” the industry regulator has announced awards in 22 categories from this year. A Tea Board official said the exercise is aimed at encouraging the Make in India initiative.
Special appreciation awards are being planned for top grade gardens.