Himalya International on Monday announced its entry in the nutraceuticals and dietary supplements market in the South by launching nutritional supplements under the brand name ‘1 Daily'.

The company has entered Bangalore with four health products for men and women and plans to cover all important cities in the southern States in a phased manner.

The nutritional supplement market in India is expected to cross Rs.25,000 crore by 2020 due to changed lifestyle and growing awareness about nutritional supplements among middle-class and the company has targeted this segment for growth.

Himalya International has also a tie-up with U.S.-based Global Reliance Inc for technical collaborations and its products are in accordance with international standards set up by WHO and USFDA.

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