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Updated: December 6, 2009 17:36 IST

Entertainment and media industry to grow 11 percent annually

    IANS
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A file picture of newly elected Assocham President Swati Piramal, addressing her first press conference in New Delhi. Photo: PTI.
A file picture of newly elected Assocham President Swati Piramal, addressing her first press conference in New Delhi. Photo: PTI.

The Indian entertainment and media industry is estimated to grow 11 percent annually to touch Rs.93,200 crores (Rs. 932 billion/$18.6 billion) by 2013, a report released on Sunday said.

The current size of the industry is estimated at Rs. 60,000 crores (1 crore=10 million), the joint report by Associated Chambers of Commerce and Industry of India (Assocham) and consultancy PricewaterhouseCoopers noted.

As per the report, the television industry will continue to be the major contributor to the overall revenue pie of the sector, growing at 15 percent over the next five years.

From an estimated Rs. 25,000 crore ($1= about Rs. 50) in 2008, the television industry is likely to reach Rs. 43,000 billion by 2013, it added.

“Television advertising industry is projected to command a share of 41 percent in 2013, having increased from the 39 percent currently,” Assocham president Swati Piramal, said.

According to it, the film industry is projected to grow over 11 percent annually over the next five years, reaching to Rs.18,500 crore in 2013 from Rs.11,500 currently, the report said.

The print media, it added, would grow by 5.6 percent yearly over 2009-13, reaching Rs. 21,300 crores from the present level of Rs.16,500 crores.

In the publication sector, relative shares of newspapers and magazines are not expected to change significantly, with newspaper publishing dominating at around 87 percent.

The report projected the radio advertising industry to grow at 18 percent annually over 2009-13, reaching Rs.1,900 crores in 2013 from the present level of Rs.1,000 crores.

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