East India Company, the trading company with a 400-year-history whose highlight was ruling India the ‘jewel of the Crown’, will soon open outlets to sell tea, coffee, spices and fabrics. Bought in 2004 by Indian-origin businessman Sanjiv Mehta, the company will now seek to conquer the retail market by opening its flagship store in Mayfair, central London, this year, with more outlets planned in India, the Middle East and later in Japan, Russia and the U.S.

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