Premium bike brand DSK Hyosung. on Thursday, indicated that it would stick to the mid-size category of the motorcycle market (above 250 cc to 650 cc) owning to cost and operating economics.
The Pune-headquartered firm is preparing to widen its offerings with three more launches by the end of the current year and is looking at a sales growth of 50 per cent next fiscal on the back of rising volumes. It hopes to end the current fiscal with sales of about 2,000 units. “Our focus will be in the range of 250 cc-650 cc, which we expect to be the key growth segments in the coming years. We will stick to this segment and launches will also happen targeting this category. From the operating and cost economics point of view, this is an important area,” Shirish Kulkarni, Chairman, DSK Motowheels told The Hindu.
DSK’s models are priced between Rs. 2.69 lakh and Rs.5.50 lakh. It has just launched a cruiser bike Aquila 250, which is expected to be a key volume driver along with the company’s GT 250 bike.