PCP Motors, a division of Kolkata-based Paracoat Products, is gearing up for a plunge into the fledgling caravan or motor home market in the country with the launch of its Terra Home Car, the first ever locally-made recreation vehicle (RV), which typically includes bathroom, kitchen and sleeping facilities.
The first set of vehicles is expected to be rolled out in Rajasthan or Gujarat in the next few months.
RVs are defined as either motor vehicles or tow-able trailers, and are primarily intended for a group of people or a family while holidaying.
“With changing preferences of people, we decided to develop a compact vehicle for a family of 5-6, and the vehicle is a result of our tie-ups with Japan-based Vantech, a popular name for camping cars, and Siam Motohome Ltd. (for customisation),” Rajesh Poddar, Director- Business Development, PCP Motors, told The Hindu at the Auto Expo 2014.
The company showcased a prototype from Thailand at the Auto Expo 2012, and last year, the company showcased it to travel agents and tour operators.
In 2013, it started working with ARAI (Automotive Research Association of India) to create a category of motor home for vehicle registration. Last month, ARAI created the same.
Terra Home Car, which will be manufactured at the company's Bhiwadi unit in Rajasthan, will hit the road after the clearance from ICAT (International Centre for Automotive Technology).
PCP intends to focus on tourism industry, and will initially concentrate on states such as Rajasthan and Gujarat. It has commenced the process of setting up dealerships in these states. .
“Considering the immense land area and the multitude of landscapes in India, Caravans and Caravan Parks are sure to add an exciting new facet to tourism. The initial demand in this niche segment is expected to come from domestic tourists and then from in-bound tourists," said a document of Indian Tourism Department.
