With the onset of the festival season, jewellery retailers in South India and down South have started sourcing jewellery from various parts of the country to meet the growing demand. In spite of the continuous steep rise in gold price, people prefer to invest in this yellow metal.

Customers also have turned their attention to 24 carat (standard) gold bars and 22 carat coins, according to M. Balasubramanian, President, Tamilnadu Jeweller's Federation (TNJF).

To bring the world of jewellery from jewellers across India to the door steps of jewellers, who usually go to several parts of the country to source their jewellery requirements, the federation has conducted ‘jewellery industry tradeshow of India' at Chennai Trade Centre from October 14 to16. The response was good with participants from India and abroad put up more than 125 stalls, Mr. Balasubramanian said. United Exhibitions which had successfully organised jewellery shows across India, organised this event.

According to Vummidi Udayakumar, Secretary, TNJF, the participants on this B2B (business to business) show included suppliers and producers of instruments and machinery for turning out ornaments, designers, software solution providers for jewellery and academy for jewellery design. He said this acted as a valuable platform for the jewellery industry in South India including the 80 member associations of the federation to interact and source from the leading jewellery suppliers and manufacturers from across India and overseas. The show was inaugurated by K. Rosaiah, Governor of Tamil Nadu. Seminars on several key topics such as exports, hallmarking, loans and subsidy schemes, jewellery clusters and modern trends in designing were organised and eminent experts from the industry participated.