Yamaha’s new premium bike

CEO and Managing Director, India Yamaha Motor, Hiroyuki Suzuki, with the newly launched Yamaha YZF- R15 version 2.0 sportsbike in New Delhi on Tuesday. Photo: S. Subramanium   | Photo Credit: S_Subramanium


India Yamaha Motor on Tuesday launched the upgraded version of its premium motorcycle YZF-R15 as the Japanese bike-maker hopes to cross 5-lakh sales figure in 2011. Priced at Rs.1.07-lakh, the bike comes with a 150cc liquid-cooled 4-stroke fuel injected engine that boasts of spruced up looks and better performance in circuit riding.

“The YZF-R15 has been continuously gaining ranks in the hotly contested premium segment since its launch three years ago and we are sure to repeat the same feat for the new version too. Seeing the trend, the market for premium bikes in India offers immense scope as this segment consists of people who are looking for performance characteristics,” India Yamaha Motor CEO & Managing Director Hiroyuki Suzuki told journalists here.

The R15 version 2.0 has undergone changes as compared to the present YZF-R15 in the specs of the engine control unit (ECU), drive train unit, a long aluminium swing arm, wider front and rear tires (radial tire for the rear), split seat, LED taillights and new-design middle cowl and tail cowl, he added.

About sales, Mr. Suzuki said the company was hoping a 40 per cent growth to reach 5.2 lakh units this year against last year's 3.8-lakh units. The Japanese bike-maker will also strengthen its market share in the 150cc segment from 15 per cent to 20 per cent by the end of 2011. “We are aiming to sell 5.2 lakh units in 2011…we plan to sell 6.5 lakh units in 2012, and touch 10-lakh sales figure by 2013,” Mr. Suzuki said.

India Yamaha Motor has an installed annual capacity of 6 lakh units at its two manufacturing units at Surajpur (Uttar Pradesh) and Faridabad (Haryana). “We will be ramping up the capacity to 10-lakh units at our existing plants at an investment of Rs.500 crore,” Mr. Suzuki said.

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Printable version | Nov 17, 2017 7:22:32 PM |