Yahoo! India on Tuesday launched Movieplex (movies.yahoo.in/movieplex), a video destination allowing users to enjoy licensed full-length movies for free through Internet on demand. Yahoo! India will collaborate with leading movie production houses to bring thousands of local ‘Bollywood' movies online to users for a piracy-free, quality entertainment experience.

Online video

According to Yahoo! India Managing Director Arun Tadanki said: “Over three crore Internet users consume 170-crore videos every month across India. With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure. Movieplex is an example of how Yahoo! connects people to what matters to them the most and Indian movie lovers now have the best full-length movies available to them at their convenience.”

Movieplex has been designed for sharing on social networks such as Facebook and Twitter making it easy for users to recommend their favourite movies to others.

According to a ComScore report released in March 2011, the Indian audience is currently spending over 910-crore minutes watching online videos each month with entertainment as the leading category in online video content consumption ahead of news and sports content.

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