By 2015, it expects more than 50 % of sales to come from Asia
Volvo on Thursday launched its new range of buses, comprising city bus and coaches, aimed at inter-State routes and cities. The expanded range of Volvo buses in India now includes three new models that are the first-of-its kind in the country and takes the company's bus range to ten different products.
Stating all of developments follow just three months after Volvo announced its ambition to be a $1-billion company in the coming years, Volvo Bus Corporation President Hakan Karlsson said: “About three months ago we promised that we will play a bigger role in the progress of the Indian bus industry and announced an investment of Rs.400 crore. Today, we stand here with a product range that will take us there.”
“Our focus remains to drive quality of life and with our current range we will be spreading the Volvo experience to a larger market in the country. We have defined a clear role for India in the future — as one of the largest markets in the group, a global hub for selected models, local product development and that utilises the synergies we hold as a group in India,” he added.
Mr. Karlsson also pointed out that by 2015, Volvo expected that more than 50 per cent of its sales would come from Asia, mainly China and India.
“We are developing a global hybrid and we will showcase it in the upcoming Auto Expo here…this bus will be launched in India in future.
“We also plan to export buses from India to South America like Mexico and Europe,” he added.
According to Volvo Buses Managing Director and CEO (South Asia) Akash Passey, “We now have the local competence and experience to raise the momentum of change manifold. This is just as we expand our market access and raise standards and expectations.
We are on our way to reaching our vision of a $1 billion company with 5,000 buses produced each year by 2015.”
The company is now selling about 1,000 units every year.