Nasik-based Vinsura Winery will be launching three products by mid-January priced at Rs 1,000 and above, a top company official said.
“We will for the first time launch reserve wines in the country. There will be three products — Rose Sparkling, Red and White reserve wines in January. This is the premium quality wine that is made after barrelisation for over two years,” Vinsura’s CEO Sadashiv Nate said.
The brand name under which the reserve wines would be marketed “will be announced during a formal launch in January,” Mr. Nate said.
The reserve wine products would be priced at Rs 1,000 and above, he added.
The wine industry in India is growing at a rate of 25-30 per cent annually and such initiatives would provide an extra boost, he said.
Elaborating the uniqueness of reserve wine, Nate said it is wine of higher quality that has been aged for few years before being sold. It is made from the best quality Shiraaz or Zenfendel grapes and is stored in large wooden barrels for years before bottling. The wooden barrels give the wine its unique taste.
The winery, earlier known as Sankalp Winery, was rechristened as Vinsura a few months ago.
Last fiscal, Vinsura produced 6.5 lakh litres and clocked a revenue of around Rs 3.8 crore. It expects to close this fiscal at Rs 5.2 crore and up production capacity to 7.8 lakh litres.
Vinsura has given a proposal to the Central Government to set up a ‘mother unit’ at the 450-acre Vinsur Wine Park that would facilitate winemakers to use a common facility free of cost.
“The Centre has already given a green signal in this regard and has assured Rs eight crore for the project. Another Rs 2 crore will be contributed by all the 32 wineyards present in the wine park,” Nate said.
The unit would have common facilities like grape-crushers, laboratories, bottling lines and a cold storage, he added.
