Tata Chemicals on Thursday unveiled two new variants of its low-cost water purifier Swach aimed at providing safe drinking water to every Indian household. Swach Smart and Swach Smart Magic are priced at Rs.749 and Rs.499 and will be soon available in the market.
“The product is a perfect confluence of technology and versatility and would make safe drinking water now accessible to far greater number of people across the country,” Tata Chemicals Managing Director R. Mukundan told journalists here.
Tata Swach is a household water purifier and requires no electricity or running water to operate.
Using the power of nano-technology combined with natural ingredients, it delivers safe drinking water at a benchmark price of Re.1 a day for a family of five, he explained. “In December 2009 we launched Tata Swach as the first step towards providing clean and affordable drinking water to the common man. We had also resolved to offer variants at lower price-points and make this remarkable innovation available to a wider section of the society. We hope with the entry of this product, many more households will get access to safe drinking water,” he said.
“We are selling 20,000-25,000 units in Maharashtra and Karnataka already, and with the product launched in the North we are expecting to do better. We aim to sell over 10-lakh units of Swach water purifiers in the current fiscal. We are also looking at expanding our manufacturing capacity by adding a production line probably at Haldia in West Bengal,” Mr. Mukundan added.
