Tata Tea targets 50 per cent revenue from non-tea business

June 14, 2010 04:16 pm | Updated 04:16 pm IST - Kolkata

Tata Tea, which is going to be rebranded as Tata Global Beverages, has targeted 50 per cent revenue from its non-tea business, a senior company official said.

“We are targeting to garner 50 per cent of the company’s revenue from non-tea business,” Tata Tea Executive Director Sangita Talwar said.

Presently, 85 per cent of Tata Tea’s turnover comes from its tea business.

Referring to the joint venture between Tata Tea and Pepsi for manufacturing non-carbonated health drinks, Talwar said the products will be introduced in India first, followed by other countries.

The company is also targeting an increase in exports to Bangladesh and Pakistan.

Talwar said the focus of the company will be on liquid beverages in the tea and non-tea segments.

Officially, the name change of the company is yet to take place.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.