Tata Tea, which is going to be rebranded as Tata Global Beverages, has targeted 50 per cent revenue from its non-tea business, a senior company official said.
“We are targeting to garner 50 per cent of the company’s revenue from non-tea business,” Tata Tea Executive Director Sangita Talwar said.
Presently, 85 per cent of Tata Tea’s turnover comes from its tea business.
Referring to the joint venture between Tata Tea and Pepsi for manufacturing non-carbonated health drinks, Talwar said the products will be introduced in India first, followed by other countries.
The company is also targeting an increase in exports to Bangladesh and Pakistan.
Talwar said the focus of the company will be on liquid beverages in the tea and non-tea segments.
Officially, the name change of the company is yet to take place.