Tata Motors has announced its entry into Indonesia through a wholly-owned subsidiary based in Jakarta, PT Tata Motors Indonesia. A statement from Tata Motors said Indonesia was the largest automobile market in the ASEAN region and the company would enter passenger cars and commercial vehicles segments.
Indonesia is a key market for Tata Motors and it will begin to launch its products in Indonesia in 2013. The statement said that by the time of the launch, PT Tata Motors Indonesia expects to have 10-15 dealers nationwide, offering sales, service and spare parts. Over three years, the company would set up a country-wide network of around 60 full-service dealers about 100 other workshops and about 300 more spare parts retailers, the release said.
“Our portfolio is globally benchmarked. Based on customer feedback, we will progressively introduce relevant passenger and commercial vehicles backed by appropriate distribution and service infrastructure such that we are closest to our customers,’’ Ravi Pisharody, Executive Director-Commercial Vehicles, Tata Motors, said in a statement. Tata Motors is also evaluating options for setting up a manufacturing base in Indonesia to serve Indonesia and the ASEAN region and has planned significant investments for component localisation.
