Buoyed by the success of its VAIO range of notebooks, Sony may soon launch ‘tablet' personal computers in India, it was learnt. The consumer electronics giant had already unveiled two tablet computers in a market that was till now ruled by Apple.
Sachin Thapar, Sony India's IT division head, who was talking to this correspondent on VAIO, said that he was not in a position to comment on this matter. VAIO contributes 20 per cent of the total sales revenue of Sony India.
He said that riding on VAIO, Sony had moved to the third position after Dell and HP by value. The company now plans to double its sales from 2.5 lakh units in 2010-11 to 5 lakh units in 2011-12. “Going by our first quarter sales, performance is on track,” Mr. Thapar said.
On whether the company plans to expand its present range of product offering across 62 models in 16 colours, he said that there was further scope but the company was not looking at an offering in the sub-Rs.25,000 level. Presently the price ranges between Rs.24,990 and Rs.1,29,900.
While historically North is VAIO's biggest market followed by the South and the West, the East was now looking promising, Mr. Thapar said. “Contribution from the East has doubled in one year. The East comprises the seven north-eastern states, West Bengal Bihar, Jharkhand and Orissa”.
Referring to West Bengal, he said that the consumer notebook market was expected to increase to 2 lakh units this fiscal from 1.5 lakh units in the previous one. The state which contributed 6 per cent to the total sales is expected to contribute 10 per cent this fiscal. The market share too is set to increase from 14 per cent to 22 per cent in the current fiscal.