Sony India on Thursday mad its foray into 3D technology by launching an array of products, ranging from LCD TVs to Blu-ray disc, digital still cameras, projectors and PlayStation. It also plans to deliver an array of 3D home entertainment solutions in the current year.

“We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products and content solutions.

The Sony group of companies have come together in terms of technology and engineering resources, spanning professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market,” Sony India Managing Director Masaru Tamagawa told journalists here.

While the 3D TV range is priced between Rs.1.54 lakh to Rs.2.60 lakh, the cost of 3D camera is Rs.20,990, the Blu-ray home theatre system Rs.39,990 and the Blu-ray player Rs.19,900. Sony plans to leverage all its diverse business assets to create a ‘3D world' encompassing electronics, games and 3D content.

With the launch of 3D-enabled hardware products and software content, the consumer electronics major aims to promote and establish the 3D culture in India and make this technology easily accessible to a wider audience.

“We aim at 30 per cent revenue contribution from 3D products by 2012,” Mr. Tamagawa said.

Sony India has also earmarked Rs.50-crore budget for promotional activities revolving around its 3D products and technology. It introduced its 3D TVs in attractive package offers and also some software and hardware bundle opportunities for 3D Blu-ray products.

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