Samsung Electronics on Tuesday launched an entire new range of air-conditioners and announced opening of a new split AC manufacturing line at its Noida facility with a capacity of six-lakh units annually. The company is aiming sales of over 10-lakh ACs this year, thereby garnering a market share of over 30 per cent.

Talking to journalists here, R. Zutshi, Deputy Managing Director, Samsung South West Asia Headquarter, said: “The AC business is a key growth engine for our home appliance business. The setting up of the new AC facility will provide a strong fillip to this business on account of world-class, superior quality production at this facility and better supply chain management leading to faster response to the market.” Samsung now has two spilt AC manufacturing plants in India, the other being at Sriperumbudur that also has a capacity of six-lakh units.

Mr. Zutshi said the new stabilizer-free series of ACs had been designed to provide stable operation during voltage fluctuations or the highest temperature. The motor of the compressor had been strengthened to provide reliable performance in extremely low voltage or at 54 degrees Celsius.

Samsung’s split AC range comprises 38 models with capacities ranging from 0.8 tonne to 2 tonne and priced between Rs.16,490 and Rs.33,490, while the window AC range includes 12 models priced between Rs.10,290 and Rs.21,490. Mr. Zutshi said the company was aiming over Rs.14,000 crore revenues this year against Rs.10,200 crore clocked in 2009.

Keywords: SamsungR. Zutshi

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