Intensifying competition in the smartphone market, Samsung Electronics has announced the launch of Samsung Galaxy Grand, a new high-end smartphone at a price of Rs.21,500.
This model will be available across India from February, and is targeted at the youth and company executives in the age group of 18 to 35 years, a top company official said. This device was being simultaneously launched in key markets across the world, the official added.
The handset is powered by Android 4.1.2 (Jelly Bean) operating system, and runs on a 1.2 GHz dual core processor. The device with a 5 inch screen is slim and comes with an ergonomic design which makes it comfortable to hold. It has borrowed features from Samsung’s flagship devices such as the Samsung Galaxy S3 and Note 2.
The device also sports a multi-window feature that allows seamless multitasking and running of multiple applications simultaneously without having to switch screens.
The Grand is also one of the world’s top performing dual SIM smartphones. Its smart dual SIM feature provides total communication flexibility, allowing users to manage two phone numbers from a single phone.
It is possible to receive calls on one SIM number while taking a call from the other, ensuring efficient management of personal and work commitments without ever missing a call.
“We are beginning the year 2013 with the launch of Galaxy Grand and we have lot of expectation from it. Many more launches will follow. The Galaxy Grand is revolutionary not only in terms of the great smartphone experience that it provides but also in terms of its value proposition,” said Asim Warsi, Vice-President, Samsung Mobile.
“I feel the Galaxy Grand will further fuel the growth of the smartphone market in India and will especially delight consumers looking for a great smart dual SIM phone. The Galaxy Grand best meets the growing consumer preference for a large screen device that gives them a great multimedia experience and superior performance,” Mr Warsi added. He said the device had various intuitive features that enable consumers to seamlessly engage with the device.
This launch comes days after Nokia introduced its high-end Lumia 920, 820 and 620 and announced plans to aggressively grow in the smartphone market. Apple is also aggressively promoting its iPhone 5 through various offers and it will be interesting to watch the turf war in the coming months.
