S Tel on Thursday launched its mobile services in the hill town of Shimla. It is a joint venture between Siva Group (formerly Sterling Infotech Group) and BMIC, a subsidiary of State-owned Bahrain Telecommunications Company (Batelco). The company has ISP licence for Orissa, Bihar, Jharkhand, Jammu & Kashmir and Himachal Pradesh.

Addressing a press conference P. Swaminathan, Director, said the company was looking at the bottom of the society as a target segment and had plans to span 50 cities and towns and 7,000 villages across Himachal Pradesh in just one month.

The company launched two most-preferred tariff plans which will charge the consumer at one paisa per second and 50 paise per minute respectively, both for STD and local outgoing calls. Both the plans come with a special benefit of 60 minutes of free local calls a month for three months. In addition, to sweeten the tariff, the company has announced three special tariff vouchers (STVs) of Rs. 9, Rs. 149 and Rs. 1,499. On availing these, the consumer will gain 60 minutes of free outgoing local calls to any network per day for a day, month and year respectively. These have been offered to appeal to a wide audience with light, moderate and heavy mobile usage.

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