Rossell India announced on Friday that it was making a foray into the fast food business through its new division Rossell Hospitality. It plans to set up a chain of quick service restaurants (QSR) serving North Indian fast food starting with two outlets in New Delhi.

Company Executive Chairman Harsh Mohan Gupta said that Rossell India was now a multi-divisional company with Rossell Tea, Aerotech Services and Rossell Techsys. The hospitality division, created last December, is now in the process of setting up North Indian fast food outlets.

It may be mentioned that the erstwhile Rossell Tea Ltd. restructured itself in April 2011 to reflect its diverse interests — emerging in the process as Rossell Industries Ltd.

Company Managing Director C. S. Bedi told The Hindu that at present the QSR market “is dominated by international players offering western food with limited Indianisation. Popular QSRs are growing at 12-18 per cent annually.”

Addressing shareholders at the company annual meeting, Mr. Gupta also said that a joint venture, CAE Rossell India Ltd., had been formed for providing simulated training solutions to the Indian defence forces.

In the tea segment, the company has acquired Namsang Tea Estate from Dhunseri Petrochem & Tea as a going concern. Mr. Bedi said that the company was on the look out for more buys within the country and outside.

The company’s own crop stood at 39.4 lakh kg in 2011-12.

Rossell Tea ended 2011-12 with net sales of Rs.79.8 crore and a net profit of Rs.18 crore.

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