Concentrated soft drink maker Rasna on Thursday said it is considering setting up a manufacturing unit in Africa to cater to the local market in that region and will soon launch new flavours in the domestic market.
“We already have facilities in foreign locations, Bangladesh and Egypt and now we are planning to set up a new manufacturing unit in Africa,” Rasna Chairman and Managing Director Piruz Khambatta told PTI while declining to give further details saying the matter was in nascent stage.
He said unlike Indian market, where citrus based drinks account for majority of non-carbonated beverages, African consumers have special liking for dark coloured drinks such as colas and grape-based drinks.
Asked about Rasna’s plans in India, Mr. Khambatta said, the company will soon be introducing two-three flavours under its ‘Fruit Plus’ brand in the domestic market.
He said the company expects its fruit-based concentrated drinks to grow faster because of low base and increasing awareness among consumers for healthy drinks. “In near future, we expect our Fruit Plus brand to grow faster and it should contribute around 35 per cent to the overall revenue of the company,” he added.
Ahmedabad-head quartered Rasna, which claims of having over 90 per cent share in the organised concentrated drink market in the country, has reported a turnover of Rs 325 crore in the last fiscal and is expecting a 30 per cent increase in its revenue in the current fiscal.
