Panasonic India is aiming at 18-21 per cent market share in the split air-conditioner category by 2012. The company's Head-Sales and Marketing (Aircon Business) Suresh Kumar Bandi told The Hindu here on Sunday that Panasonic now had 5.1 per cent share in the split air-conditioner market in the country. It was looking at becoming one of the top three players by increasing and strengthening the range, especially in the “value-price” segment (Rs. 20,000-25,000 for a 1.5-tonne split category).
The company would increase the range offered with domestic production. By 2012, the company proposed to launch production of the “value-price” segment air-conditioners in Haryana. This would be an integrated manufacturing plant.
“As we strengthen the plant, we can even export to other developing countries,” he said. Panasonic had about 600 dealers for sales and service now and proposed to take it up to 1,100 by 2012. The number of authorised service centres would be increased from 110 to 200 and the number of brand shops to about 200 from the existing 102.