Finnish mobile handset maker Nokia on Wednesday said it would roll out two new phone series—— ’Nokia X’ and ‘Nokia C’—— within this quarter in India to widen its handset portfolio.
“We are going to launch two new phone series—— Nokia X and Nokia C—— within the current quarter in the country,” Nokia India, Regional General Manager, Chandan Dang told reporters here on Wednesday.
Refusing to divulge further details, he said that these series would represent mid and high end handsets with price starting from Rs. 5,000 onwards.
At present, the company is selling mobile phones in the country under two series—— Nokia N and Nokia E. Nokia N is made for high end customers while Nokia E is for professional people.
Apart from this, the company also plans to launch new mobile handset fitted with linux based Maemo software in the country within the next two to three months. It would be a high performance mobile computer with processor.
Meanwhile, the company today also launched four new affordable mobile phones —Nokia 2690, Nokia 1800, Nokia 1616 and Nokia 1280 for entry level consumers.
“Our four new products launched today not only have relevant innovation in features that address challenges around power, climate and language from a mobile context, but also serve as the first gateway to the Internet for our entry segment consumers,” Mr. Dang said.
The price range of these handsets starts from Rs. 1,200 to Rs. 2,749, he said.
“There is a huge potential of entry level mobile handsets in the country as this segment contributes over 50 per cent of total handset market in the country,” he said.