Bharti Airtel on Monday launched its new identity for Bangladesh subscribers. With this, Airtel Bangladesh has joined the global Airtel family of 20-crore subscribers having completed the acquisition of Warid Telecom, Bangladesh, from the Dhabi Group for $300 million.

?We know the people of Bangladesh are very passionate about their identity, their culture and their language. The Airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experienced across continents. We have already begun work to take our mobile network deeper into the rural areas and deliver world-class and affordable mobile services,? said Airtel Bangladesh CEO Chris Tobit.

Along with a bouquet of voice and data services, the communication experience of Airtel customers will be enriched through a variety of innovative lifestyle-based services. At every point, Airtel customers will get to enjoy superior value which is made possible by the company's scale and unique business model, he added.

Airtel Bangladesh customers will now be able to experience rich multimedia contents with the launch of Airtel live, the WAP portal offering customers content like games zone, video post, picture post. Airtel Bangladesh has around 40-lakh customers and covers 64 districts in the country.

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