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Updated: July 3, 2011 02:53 IST

Navteq sees growth in navigation based services

S. Varadharajan
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Rajat Tandon
The Hindu Rajat Tandon

Navteq, a leading digital map and location content provider, with its headquarters in Chicago, sees a huge scope for navigation and location-based services (LBS) in India.

While consumers and enterprises in the country have started to adopt digital navigation, the market will mature from a navigation focus to a broader location focus in the long term, according to Rajat Tandon, Country Director (Sales), Navteq India.

In an interaction with this correspondent, he said unlike in developed countries where navigation was established by portable navigation devices (PND), followed by vehicles and then smartphones, India was witnessing a reverse trend with consumers first experiencing with the navigation on a smart phone.

In India, Navteq has an extensive network of digital map operations with its world-class map making capabilities at its 32,000 sq.ft. production centre in Mumbai. With a workforce of over 650, it has covered 759 cities and over 4.2 million points of interests (POI).

The company has more than 60 vehicles fitted with state-of-the art cameras and navigation devices.

Its junction view images simplify navigation and help drivers avoid difficult last-minute manoeuvres. As car manufacturers and mobile operators in India show inclination towards bundling navigation-enabled services into their end-consumer products, Navteq is collaborating with these industries to provide them with a precise digital map of India. Navteq's maps were utilised by multiple industries.

Among them are in-dash vehicle navigation, online mapping, location-enabled portable devices (mobile and portable navigation devices), fleet and government and enterprise solutions.

Navteq maps span over 84 countries and territories across six continents and has more than 1,200 geographic analysts strategically located globally. Navteq was founded in 1985. It was bought over by Nokia in 2007 and operates as a subsidiary of Nokia.

Keywords: Navteqdigital map

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