Launches first policy Heartbeat Health Insurance

Health insurance provider Max Bupa will invest Rs. 700 crore in working capital and solvency over the next five years.

It hopes to expand its customer base to one million.

Max Bupa Health Insurance is a joint venture between Max India and U.K.-based healthcare services expert Bupa.

Chief Executive Damien Mormion formally launched the company's operations in the State on Wednesday.

He said Max Bupa's first policy, Heartbeat Health Insurance, was ‘more comprehensive' than other products available in the market because it focussed on the individual and the family as a whole.

“It provides for maternity care, vaccination and insurance for every family member right from the new-born,” he told media persons. “People of all ages can enrol and they will be offered life-long renewal with annual benefits,” Mr. Damien Mormion said

Other benefits

Benefits include regular health check-ups or gym relationship programmes. “It depends on what the customer needs,” Sales Director Karamdev Singh said.

The insurance policies range from Rs. 2 lakh to Rs. 50 lakh. Premiums, however, are based on the company's model of pricing by zone.