Mahindra & Mahindra (M&M) on Monday announced its entry into the construction equipment business with the launch of Mahindra EarthMaster backhoe loader. The Mahindra EarthMaster is available at a price of Rs.20.98 lakh (ex-showroom Maharashtra).

It will be manufactured at Mahindra's state-of-the-art facility at Chakan, Pune, and the project cost of the construction equipment business is around Rs.300 crore.

Speaking at the launch of the Construction Equipment business, Pawan Goenka, President, Automotive & Farm Equipment Sectors, said, “The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India. With EarthMaster, we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.”

“The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra's dealer network, which will have unparalleled reach across the country. India is the world's largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment,” said Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra.

The Mahindra EarthMaster comes with a two-year unlimited hours warranty and the company has put in place a dedicated sales and service network to cater to its Construction Equipment customers.

The product offers unmatched fuel economy, superior style and operator comfort and is ideal for all heavy duty applications such as excavation, loading, grading, dozing and cutting. It is powered by Mahindra's DITEC Engine, a compact 3.3 litre engine which delivers best in class 83 HP (Ps) power.

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