Two-wheeler maker India Yamaha Motor on Saturday reported 14 per cent increase in sales at 44,691 units in November 2012.
The company had posted sales of 39,162 in November 2011, India Yamaha Motor said in a statement. Domestic sales during the month grew by 33 per cent at 37,347 units compared to 28,178 units in the December 2011.
Exports, however, declined to 7,344 units in November 2012 against 10,984 units in the same month last year, it added.
Commenting on the sales performance, India Yamaha Motor National Business Head Roy Kurian said: “The festive season did play a role in changing the market sentiment, however, due to the current economic conditions and rise in inflation, the festival season has been weak compared to last year.”
He attributed the rise in sales growth to “...strong product portfolio, upbeat customer confidence and new launch in the scooter segment with RAY”.
Mr. Kurian said the company has been reaching out to customers through various initiatives like Yamaha Safe Riding Science Programs and R15 One Make Race Championships in order to push sales.
The company is also planning to introduce the Yamaha Female Riding Training programme very soon, meant exclusively for women, India Yamaha Motor said.