Hewlett-Packard India on Thursday unveiled its new range of touch-enabled ‘Photosmart’ printers. Priced between Rs. 6,267 and Rs. 13,350, the new range of all-in-one printers have been designed exclusively for youth and professionals working out of home who are looking for easy user-interface and good quality colour prints.
Addressing a press conference here, Hewlett-Packard Asia Pacific & Japan Vice-President, (Consumer go to market, inkjet and web solutions imaging & printing group) Christoph Schell said: “Our R&D teams have drawn from extensive consumer insights, and leading-edge touch-screen technologies to develop the new touch-smart user interface that is simple and easy to use. It promises to make everyday printing intuitive and enjoyable.”
According to HP India President (Imaging and Printing Group) Ravi Aggarwal: “As the market leader in the imaging and printing industry in India, HP has constantly innovated to evolve and align the consumer needs with its unique products. Touch technology will play an important role in making printing truly an experience for our consumers.”