HCL Infosystems, on Tuesday, launched three new tablets — U2, V1 and Y3 — priced between Rs.5, 999 and Rs.11, 999. With the new range of tablets, the company is targeting students as well as young professionals.
As of now, the tablets are available in select cities and will be available across the country from this month onwards.
“The tablet market in India has seen tremendous growth. From 350,000 units in 2011 to three million devices last year, the segment is expected to see sales touching six million units this year. The segment is growing at 100 per cent and it’s a great market to be in,” Gautam Advani, Global Head (Mobility Business Unit), told reporters here.
HCL already has a portfolio of over five tablets in the market, many of which are targeted at the education segment.
HCL ME V1 is an Android-based seven-inch ‘phablet’ with features such as voice calling, 3G data usage through USB data card, 2MP back and 0.3MP front camera.
Y3 is a dual SIM tablet with a seven-inch screen, 3.2MP back and 0.3MP front camera and FM radio. It also allows 3G voice and video calling.
The tablets will be supported by an integrated back-up service, HCL Touch, a 24-7 one touch service facility. \
Brand ambassador
The company roped in cricketer Unmukt Chand as the brand ambassador for its ‘HCL ME’ tablet range. He was the captain of India’s Under-19 cricket World Cup 2012 winning team.
As a part of the agreement, Mr. Chand would endorse HCL Infosystems’ tablets and feature in upcoming multimedia ad campaigns, he added.
