Google buys visual search engine ‘Like.com’

August 22, 2010 11:55 am | Updated November 28, 2021 09:24 pm IST - New York

FILE  - In this Oct. 14, 2009 file photo a sign designates the  Google headquarters in Mountain View, California, USA. The European Commission on Wednesday Feb. 24, 2010 said it has asked Google to comment on allegations by rivals it demotes their sites in its search rankings. (AP Photo/Paul Sakuma/file)

FILE - In this Oct. 14, 2009 file photo a sign designates the Google headquarters in Mountain View, California, USA. The European Commission on Wednesday Feb. 24, 2010 said it has asked Google to comment on allegations by rivals it demotes their sites in its search rankings. (AP Photo/Paul Sakuma/file)

Internet titan Google, which is on an acquisition spree, has bought visual search engine Like.com for an undisclosed amount.

Six-year-old San Mateo-based Like.com facilitates visual shopping for online fashion conscious shoppers to buy accessories and electronics, among other products.

Commenting on the deal, Like.com founder and CEO Munjal Shah said, “We are truly excited about joining Google as a way to super-size our vision and supercharge our passion.”

While Like.com did not disclose any financial details about the deal, a technology blog, Tech Crunch , said the company could be valued at USD 100 million.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more,” Mr. Shah added.

As per the company’s recent quarterly filing to the SEC, Google acquired 20 companies in the first half of the year.

Most recently, it bought Slide in August and two firms, ITA Software and Metaweb Technologies, in the month of July.

Like.com is fast-growing in terms of both traffic and revenue and has multiple start-ups under its belt, as well as a track record of success working with companies such as Real Networks, Oracle, AOL and Nextag.

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