The Future Group has joined hands with the Himachal Pradesh Government for a strategic partnership to promote ‘Brand Himachal', aimed at developing various source-to-market initiatives and facilitate for creating livelihood for over 25,000 families in the State.

The partnership was launched in New Delhi by Himachal Pradesh Chief Minister Prem Kumar Dhumal and Future Group CEO Kishore Biyani in shape of ‘HimachalYatra'. This will provide a national platform to showcase and market outreach to the State's produce and services through Big Bazaar stores across the country.

Speaking on the occasion, Mr. Dhumal said this initiative to provide direct market linkages to agriculture and horticulture produce of the State would benefit the farmers at large by showcasing Himachali products in Big Bazaar stores in 85 cities and 60 rural locations across the country.