About 30 months after having launched its popular compact hatchback Figo in India, Ford , on Monday, launched the new Figo. It comes with an enhanced kinetic design, new colours and features.

The company has kept the price, however, of the new Figo unchanged. The petrol version will start at Rs.3,84,999, and the diesel version Rs.4,81,999 (ex-showroom Delhi). In Mumbai, it will start at Rs.3,85,437 for the petrol, and Rs.4,82,438 for diesel (ex-showroom Thane).

Addressing a press conference, Michael Boneham, President & Managing Director, Ford India, said, “We have sold 235,000 units of the car since its launch in March 2010. We consciously decided not to increase the price of the new car and keep it at the level of the previous Figo.”

The company will offer the new Figo in two more new colours — Bright Yellow and Kinetic Blue.

Mr. Boneham said Ford had incorporated 100 changes in the new Figo with 10 of them being major. It has a new look front fascia and a hexagonal grill, redesigned headlamps and tail lamps and other style changes. It also sports a new instrument panel colour, ‘Riviera Blue.’

The company also introduced steering column mounted radio controls and new 14 inch alloy wheels. It is also offering a two-year or 100,000 km warranty on the car.

“The Ford Figo is a big game-changer for us and has won the trust of customers as reliable, substantial vehicle with outstanding value,” said Mr. Boneham.

Ford India has also expanded its dealer network by 40 per cent — mostly in Tier-2 and Tier-3 cities over the last two years — going up to 230 sales and service outlets in 123 cities.

The company plans to increase this to 500 outlets by 2015.

Ford India makes the Figo, Ford Classic, Endeavour and the new Fiesta from its manufacturing facility at Maraimalainagar near Chennai.

Keywords: Ford IndiaFord Figo

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