HCL Infosystems on Thursday launched ‘ME’ (mobile entertainment) range of laptops and netbooks, targeted at younger generation, besides announcing plans to invest Rs. 50 crore over the next 2-3 years for re-branding campaign for the newly-launched personal computers. Priced between Rs. 19,000 and Rs. 65,000, the seven new models of ME series of laptops and netbooks, which will replace the existing models, have been manufactured after a detailed market survey and have many innovative features that help in preventing data theft and giving more convenience of use.
Addressing a press conference here, HCL Infosystems Chairman and CEO Ajai Chowdhry said: “The new HCL ME campaign has been made keeping the requirements of today’s on-the-go customers.We are confident that the renewed marketing focus will help us establish a deeper connect with our consumers.”Mr. Chowdhry said “the new range of laptops comes with many innovative features including ‘split me’ where one can share his/her data without worrying about the size of the file and ‘lock me’ that prevents data theft from the system by not allowing data transfer to external storage devices.” “Similarly ‘secure me’ is an extremely effective tool which can be used to lock any application installed on the PC, while ‘encrypt me’ allows the user to encrypt their data and avoids unauthorised access of the data. Apart from this, the new range of laptops also comes with features like face recognition and finger print recognition,” Mr. Chowdhry added.
Disclosing that HCL would introduce more feature-rich personal computers soon, he said he was looking at increasing its market share to 20 per cent over the next 2-3 years from the current about 7 per cent. Stating that the demand has started increasing, he said: “The market has been flat but we have seen it picking up over the last two quarters and expect the coming quarters to do well.”