Digital imaging and printing solutions major Epson is looking at tapping into the home and small office segment to grow, while expanding its product portfolio.

“At present the small office/home office segment contributes to nearly 25 per cent of our revenue. This will be the focus area for our printers and projectors. Only 1.5 per cent of the people in India do any form of printing — this gives us as huge addressable market,” Epson India’s Deputy General Manager S. M. Ram Prasad, said.

“Short-throw projection, label printing and textile printing solutions are some of the areas that Epson is getting into.

“We are also looking at increasing our market share in our education and banking verticals. The short-throw projectors are particularly helpful for teachers,” Mr. Prasad said.

Inkjet printing trend

According to Mr. Prasad, the printing industry is seeing a shift toward ink-jet, drawing away from laser jet printers.

“What we are seeing here is not a backward trend. The advancements in inkjet printing, which range from durable ink, greener tech and advanced features, are now resulting in the commercial space slowly adopting advanced inkjet printers,” Mr. Prasad said.

He was addressing reporters on the sidelines of Epson’s nSolution partner engagement programme.

The programme was targeted at system integrators, corporate resellers and office automation partners, to showcase Epson’s new launches, which include a new range of inkjet printers.

Epson plans to cover 16 cities across India with this programme and reach out to around 1,500 potential and current partners.

The company, which clocked a turnover of Rs.603 crore in 2011-12, has a 23 per cent market share in printers and 14 per cent in projectors.

More In: Companies | Business