Tata Motors is planning to launch the electric version of its compact car Indica in 2011, aimed at tapping the growing market for eco-friendly cars.
“The electric Indica will be available for launch in India simultaneously with the global launch. We will begin a feasibility study by next year for introducing the product,” Tata Motors Managing Director (India operation) Prakash M. Telang said here on Tuesday.
Mr. Telang said its introduction in the domestic market would depend on the cost factor since India was a price-sensitive market.
“We have to look into the cost equation here. We have to see the market demand as it will be an expensive vehicle. Electric vehicles are generally 70-150 per cent more expensive then regular ones depending on the choice of batteries,” he added.
Tata Motors has been developing the electric Indica with a Norwegian firm for launch in the U.K., Norway and Denmark by 2011, which will mark the global launch of the car.