EdServ acquires 2tion.com

September 30, 2009 05:47 pm | Updated 05:48 pm IST - CHENNAI:

LEARNING ONLINE: For the wired generation, new options to get tuitions. Photo: K. Murali Kumar

LEARNING ONLINE: For the wired generation, new options to get tuitions. Photo: K. Murali Kumar

NSE (National Stock Exchange)-listed education and placement company EdServ Softsystems Ltd. has decided to acquire 2tion.com, an online tuition portal. EdServ will buy the entire portal business of 2tion.com along with its tutors / teachers for an undisclosed sum.

Consequent to the acquisition, EdServ will have direct access to 50,000 plus student base of 2tion.com. Headquartered in Chennai, 2tion.com is an online portal company connecting students directly with tutors for expert lectures, doubt-clearing sessions and exam preparation using audio and video chat tools. 2tion.com provides online teaching services both in a ‘one-on-one’ format as well as ‘one-to-many students’ format.

In addition to the big domestic student base, 2tion.com has students from the U.S., the U.K., Africa, Middle East and South East Asia.

The acquisition of 2tion.com is expected to help EdServ jumpstart its school expansion plans. The company, it may be recalled, is targeting to open 50 schools over the next six months. EdServ expects to gain quick spread across the large student base that already avail tuition services on 2tion.com. This acquisition is expected to start generating revenue for EdServ from the next quarter. EdServ plans to merge its to-be-launched EdClass product with 2tion.com portal to make it available across all types of Internet users of both school and college levels, including home-based users over Web on registering with EdServ. This will enable students to avail of online learning services such as tuition, exam preparation, video classes, online tests, doubt clearing sessions and expert lectures.

S. Giridharan, Chairman and CEO, EdServ, said, “With increased access to the Internet services in India, online tuition is gaining acceptance among school and college students and is expected to take off in a big way in the Indian market. Online tuition coupled with online tests and other exam preparation aids will help students gain tremendous skills and training to face exams and to perform well in academics.” EdServe, he said, was planning to aggressively market the online tuition services through 2tion.com so as to get into the larger tuition market among school students across India. With Spoken English skill development through online interactive sessions gaining popularity, especially in the Asian market, EdServe would also expand its presence in the overseas market by taking this online tuition service into markets such as China and Vietnam over the next 6-12months, he added.

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