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Updated: November 10, 2010 17:43 IST

Dell enters Indian smartphone market

PTI
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Mahesh Bhalla, General Manager, Consumer and SMB, Dell India, displays the newly launched Dell smart phones in New Delhi on Wednesday.
PTI Mahesh Bhalla, General Manager, Consumer and SMB, Dell India, displays the newly launched Dell smart phones in New Delhi on Wednesday.

US computer-maker Dell made its entry into the highly competitive Indian smartphone market today with the launch of two high-end 3G-enabled handsets, priced at Rs 10,999 and 16,990 respectively.

The company is targeting both high and low-end users with the two smartphones, dubbed XCD28 (Rs 10,999) and XCD35 (Rs 16,990), it said here.

“With today’s launch, we extend (our) pioneering edge to the smartphones market... as starting with the XCD series, we look to offer technology solutions to a much larger audience,” Dell India General Manager Consumer & SMB Mahesh Bhalla said.

“India is one of the fastest growing global markets for mobile devices, as well as personal computers,” Dell Inc Vice-President Worldwide Business Development & Strategy Farooq Butt said.

Other foreign companies that are already present in the Indian smartphone market are HTC, Nokia, Acer and Blackberry, but domestic companies are also trying to corner a slice of the pie through aggressive pricing of models.