Dabur on Tuesday said it has acquired Mumbai-based Ajanta Pharma's energising capsule brand 30-Plus. “The acquisition of 30-Plus is part of an aggressive strategy to build capability on the over-the-counter (OTC) health care business and I am confident that this transaction will help us in our endeavour to further strengthen our portfolio in this category,” Dabur India Group Director P. Narang said in a statement.
“Launched in 1990 as an herbal energiser capsule, 30-Plus was a key brand for Ajanta Pharmaceuticals…it was positioned as an energising capsule for 30-plus males and was an instant hit among consumers in India,” a Dabur statement said.
