IMImobile Pvt. Ltd., the Hyderabad-based specialist provider of mobile data infrastructure platform and services announced the launch of “IMImobile OPENHOUSE”, a cloud-based secure mobile engagement (m-Engagement) platform here on Friday.

“The new value-added technology would help mobile operators and enterprises improve their revenues and a cross-section of businesses expand their customer-base ,” founder-chairman and CEO of IMImobile Vishwanath Alluri said while launching the service.

“It will act as a value-adding bridge between telecom networks on one hand and businesses, developers and service providers on the other by boosting the power of mobile medium”, Mr. Alluri said.

The OPENHOUSE would offer interactive business tools such as SMS broadcast, voice broadcast, short codes, long codes, key words, missed call to SMS, missed call to call, SMS to call, click to call, opinion polls/surveys and virtual IVRS (interactive voice response system).

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