Britannia Industries has added one more product ‘Milk Bikis Almond Cookies' to its Milk Bikis category. Addressing presspersons here on Thursday after launching the product, Anuradha Narasimhan, Category Director (Health & Wellness), Britannia Industries, said after nearly 45 years of the launch of Milk Bikis, the company had come out with another variety in this category. Initially, this product would be available in Tamil Nadu and Andhra Pradesh. Over time it would go national, she said.
Milk Bikis were popular in coastal states such as Tamil Nadu, Andhra Pradesh, Orissa and West Bengal where milk was deficient.
In Tamil Nadu alone, 30 million packs of Milk Bikis were sold a month, she said. The product, with wholesome goodness of milk and almond in a cookie format, was a delightful combination delivering additional nutrition, important especially for children's growth and development, Ms. Anuradha Narasimhan said.
Britannia was the most favourite food brand catering to consumers in all demographic and socio-economic segments, she said.
According to Dharini Krishnan, eminent nutritionist, badam and milk were important in general diet to increase mental sharpness in growing children. “Children enjoy snacking and therefore giving them an essential dose of nutrients in a manner they will enjoy is an effective solution to get the right nutrition into their system,” she said.
