Tata Consultancy Services (TCS), on Monday, announced that it added $1,179 million in brand value in 2012, growing 28.9 per cent and in the process, reaching the $5 billion brand value mark.

In a statement, the company said it also retained its position among the ‘Big 4’ most valuable IT services brands worldwide as rated by Brand Finance, a leading global brand valuation firm.

Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world’s leading companies.

“TCS continues to deliver market leading performances across both financial and brand related metrics,” N. Chandrasekaran, CEO and MD, TCS, said in a statement adding, “The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more than 260,000 employees, who as brand ambassadors continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market.’’

Largest contributor

TCS is also the single largest contributor to the overall Tata Brand, which is now ranked as the world’s 39 most valuable brand with a combined brand valuation of $18.169 billion.

“TCS continues its rapid increase in brand value and cements its position as a ‘Big Four’ IT services brand,’’ David Haigh, CEO, Brand Finance, said in a statement. “The company’s strong performance across brand related activities such as client engagement and community development has earned TCS a place in the elite club of only three AA+ rated IT Services Brands,’’ he said.