Online marketplace and retail chain, as part of its plan to emerge as a Rs 100 Crore firm in three years, has tied up with Red Tape to market and promote sales of the footwear maker’s entire range of products.

The company, promoted by the former Vishal Retail CEO (Corporate Affairs) Manmohan Agarwal, will handle the leading footwear brand’s entire online shopping transaction process, delivery and customer service for the next five years.

“This agreement will help us increase our presence among the 8.8 crore internet users in the country. Along with some other agreements we had signed over past few months, this will help us in achieving our target of becoming a Rs 100 crore firm by 2012,” Agarwal said.

He said the firm is in talks with some other footwear makers for tie-ups but refused to give details.

“Online shopping has penetrated big time in the West and we see a potential for replicating it in India,” Agarwal said started in 2007 as an online portal for business-to-customer footwear retailing and with over 70 clients, including Woodland, Lee Cooper, Reebok and Puma. It has a portfolio of 10,000 designs at a given time.

Earlier this year, launched its retail chain under the franchise model with the first four outlets coming up in Goa, Guwahati, Bahadurgarh and Raigarh.

In August, it had announced plans to open 250 outlets across the country by 2010-11.

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