Introduces eco-friendly decorative paint ‘Breathe Easy'

Kolkata-based Berger Paints on Thursday said it would invest Rs.210 crore to expand capacity, including setting up a new plant in Andhra Pradesh, by 2012.

The company said it would invest Rs.150 crore on the new plant, while it had earmarked Rs.60 crore for expanding existing facilities to take its total production capacity to 4.5 lakh tonnes by 2012.

“We will invest Rs 150 crore on setting up a plant at Hindupur in Andhra Pradesh. We have acquired 50 acres and are now in the process of getting pollution clearance,” company Managing Director Subir Bose told reporters here. He said the new plant would be operational within the next two years and would have a total production capacity of 1.50 lakh tonnes of paint annually.

At present, the company has seven facilities across the country and has a total capacity of 2.50 lakh tonnes of paint.

“We are also in the process of expanding our existing plants. By the end of this fiscal, we will add another 50,000 tonnes.

“So in the next two years, we expect our capacity will increase to around 4.50 lakh tonnes,” he said.

The company, which introduced ‘Breathe Easy', an eco-friendly decorative paint on Thursday, is looking to tie up with various builders to promote the product.

“We target a niche segment with ‘Breathe Easy.' There is a growing trend for green buildings. So we will make efforts to tie up with builders and several hotels for the new product,” Mr. Bose said.

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