Focuses on Tier-II and Tier-III cities to increase sales

U.S.-based Belkin on Tuesday widened its product portfolio in the Indian market by launching a range of wired and wireless keyboards and mouse. The firm that provides interconnectivity solutions across computing and consumer electronic devices said it hopes to touch Rs.250 crore sales next fiscal (October-September 2011-12), a growth of 60 per cent over the previous fiscal.

“After consolidating our position in all metros and major cities, we are now focussing on Tier-II and Tier-III cities to increase our sales in India. In the last fiscal (October-September 2010-11), we registered a robust growth of 62 per cent with revenues crossing Rs.150 crore, as compared to Rs.95 crore in 2009-10. In the current fiscal, we have set a sales target of Rs.250 crore,” Belkin India Subcontinent Managing Director Mohit Anand told journalists here. Belkin's new wired and wireless mouse are priced between Rs.429 and Rs.1,199, while keyboard is priced at Rs.569. However, the combo package ranges from Rs.869 to Rs.2,629. The company has also launched a 24x7 technical support in Hindi. Mr. Anand said to support the product marketing and brand building activities in India, the company had earmarked a marketing and advertisement investment of Rs.12 crore for next fiscal. “Since our inception in 2009, Belkin has been able to establish a strong hold in the Indian market. After our success in India, we have begun to establish a strong foothold in neighbouring countries...in the year ahead, we plan to consolidate its position as a pioneer in path-breaking technology, innovation combined with great emphasis on customer relevant products,” he added.

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