German luxury car maker Audi AG on Thursday announced a hike in all its products in India in response to rising costs. The hike ranges from 1 per cent to up to 5 per cent and the effective increase ranges from Rs.59,000 to Rs.369,000 (ex-showroom Delhi). The revised prices will be effective January 1, 2013, the company said in a statement.
“As we have stated earlier, the overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of our entire model range,’’ said Michael Perschke, Head, Audi India, in a statement.
Accordingly, the revised prices of the Audi A6 2.0 TDI will be Rs.40.86 lakh (up 2.5 per cent), Audi A8 L3.0 TDI q Rs.91.29 lakh (up 2.5 per cent), Audi Q3 2.0 TDI q Rs.27.9 lakh (up 2.5 per cent), Audi Q7 3.0 TDI q Rs.58.84 lakh (up 1 per cent) and Audi S4 3.0 TFSI q Rs.48.49 lakh (up 5 per cent).
The company said that it sold 805 units in November 2012, a growth of 89 per cent over the same period last year (425 units). For the January-November 2012 period, sales grew 58 per cent to 8,072 units (5,117 units).
“In spite of the challenges, Audi is the growth driver in the luxury car market in India. Our company is also growing from strength to strength with 24 dealerships — the most recent one being Audi Ahmedabad. We have already surpassed the 2012 sales target of 8,000 units even before the year comes to an end,’’ Mr. Perschke said.
