Audi expands product portfolio with launch of Audi A8 L

The company plans to introduce additional variants - Audi A8 L 3.0 TDI and Audi A8 L W12 in March and July this year respectively

February 09, 2011 06:45 pm | Updated October 08, 2016 11:29 pm IST - Mumbai

Actors Lara Dutta and Mandira Bedi with Michael Perschke, Head of Audi India, during the launch of the company's Audi A8 in Mumbai. Photo: PTI

Actors Lara Dutta and Mandira Bedi with Michael Perschke, Head of Audi India, during the launch of the company's Audi A8 in Mumbai. Photo: PTI

German luxury car maker Audi today unveiled the latest version of its flagship-Audi A8 L sedan, priced above Rs. 87,32,000 (ex-showroom price in Maharashtra).

The luxury sedan is equipped with the 4.2 FSI petrol engine.

“The introduction of Audi A8 L is a landmark achievement for Audi India, as it celebrates our past successes and foreshadows future growth,” Audi India Head Michael Perschke said here.

The company plans to introduce additional variants - Audi A8 L 3.0 TDI and Audi A8 L W12 in March and July this year respectively, Mr. Perschke said.

The new A8 L offers both luxurious ride comfort and sporty handling. The Audi A8 L will have two engine options: the 4.2 FSI will be available in showrooms from February 2011 and the 3.0 TDI will be available in showrooms from March 2011.

The Audi luxury sedan also offers considerably more head room than its key competitors. Seat ventilation and a pneumatic massage that functions with two selectable programs and three intensity levels is among the options Audi offers for the individual seats.

Meanwhile, Audi India made a successful start with impressive sales growth of 57 per cent in January 2011. The company sold 480 units in January 2011 as compared to 306 units sold in January 2010.

The company has recently opened a new showroom in Chennai, which was followed by the opening of India’s largest luxury car showroom in Delhi.

The company plans to enter tier II and tier III cities in the near future to expand its dealers network, Mr. Perschke said.

Based on the achievement and the current market conditions, the company expects exceptional growth this year.

Our customer centric approach supplemented with the expansion of our dealer network and the enhancement of our product line will enable Audi India to grow exponentially over the coming years, he said.

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